SW Handbags is a stylish take on handbags, combining modern design with old artisanal traditions.
 Uniqueness is sustainable by its quality and charming designs.
All products are made by hand craftsmen.
SW Handbags is totally produced in Uruguay and exported to USA, Spain, Argentina and Philippines.



Administration and Business Secretariat – Instituto Crandon, Montevideo, Uruguay.

Founder and partner of Southwool


Florencia began her career working in diplomatic and international organizations in Uruguay.  When she moves to the countryside she starts investigating the development of spinning wool and hand dye it. In 2003 she founded the Southwool brand.

In her  interest to expand the company, together with Raquelina they  begin to develop  and design SW handbags from natural raw materials.




Majored in Fine Arts at UDELAR  and Pedagogy at FLALU - Montevideo, Uruguay. 

Founder of the SER Association and Partner of Southwool


Raquelina works in clothing design, focusing on the recycling of materials as the basis of all her creations. She has developed garments for children, ladies, haute couture and theater costumes.

Today she is designing bags with noble materials maintaining traditions in collaboration with rural men and women.

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